To get the most out of your Facebook marketing, it is crucial to optimize your page by inserting keywords to improve the chances of search engines finding you. Let’s be honest - when was the last time you scrolled through more than the first (or even more unlikely) second page of Google search results? To reach the largest number of people your page needs to appear as one of the first few search results, or it could get lost in the clutter. There are several simple and easy ways to help your Facebook business page climb the search engine ladder.
They say a picture is worth a thousand words! The first thing many people see when they click onto any web page is a photo that catches their eye. Canva is a FREE online tool that will help you create stunning, professional images for your Facebook cover.
Keywords are words that search engines look for on your website because users are frequently using them to search. These words can be related to your services, products, or other aspects of your business. Knowing what other people are searching for gives you insight on what kinds of content to put on your page, and how to reach more viewers. Basic keyword research is easy (and free) and can drastically improve your Facebook page’s search engine optimization.
These free tools are a great place to start:
Once you have found the keywords that you would like to include on your website, add them to the About tab of your Facebook page. They should not be given as a list of random words, but rather woven into your existing content. Sprinkle your keywords throughout the text, and try to keep it subtle. You want the information to flow naturally not make it obvious that you are forcing specific words into your website.
Although this tab is not included with the default tabs that come with a Facebook business page, this tab is very important. For a step-by-step on how to add this tab to your page, click here.
Once you have created this tab, add the different services that your company offers. List them all, and don’t leave any out. This way, when people are searching for specific services online, your website will be listed for that specific service.
And finally, the last way to optimize your Facebook business page is by adding a sign-up form. This way, potential customers have a place to leave their contact information, continuing the conversation between the two of you. The best way to do this is by linking an existing Mailchimp or Constant Contact account to your Facebook page. This way, all of your customer information will be sent to the same place automatically, without requiring any additional steps.
For a complete guide on how to link your Mailchimp account to your Facebook business page, click here.
The process is very similar for Constant Contact. Simply login to your Constant Contact account, click the Integrations tab, then the Facebook button. Click Get this App, then select Facebook page and complete the installation. For a complete guide, click here.
This adds a new tab to the sidebar, and you can customize this to be called anything you like. Now your customers can add themselves to your mailing list right from your Facebook page!
And that’s it! You now know 4 easy steps to optimize your Facebook business page.
You've heard of SEO and you think you might need it. It can be complicated, but working with someone familiar with the issues can help a lot.
Search Engine Optimization or SEO is an online marketing strategy used to increase the amount of visitors to your website by obtaining high-ranking placements in the search results pages of search engines including Google, Bing, and Yahoo. This is also referred as an organic search.
There are three types of Google results: Sponsored or Paid Search, Local Search and Organic Search.
What is Local SEO? Local SEO refers to the same type of marketing strategy used for businesses to promote their services to local customers by using business directories like Yelp, Superpages, Yellowpages, etc.
Which one is right for you? The answer is both.
Search engine rules have evolved (to the 200+ criteria that Google uses) and will continue to evolve. Google has one objective - to return the most relevant and useful content based on the keyword or phrases a user types in. Reaching the top of the search engines takes a lot of hard work and a good SEO strategy. It includes identifying target keywords to incorporate into your web pages, creating SEO friendly URLs, using images, videos and infographics and making sure your website loads quickly - the list goes on!
Check out this tutorial from Bruce Clay Inc. It explains how to optimize a website step-by-step.
Gone is the time of Yellow Pages and printed ads!
Four major aggregators collect and spread business information over the internet: Factual, Axiom, Localeze and Infogroup. They push information to search engines like Google, Yahoo, Bing, Yelp and many others. It is very important that all of these search engines have the same Name, Address and Phone number (NAP) for your business. Keeping all of this information accurate and free of duplication takes a lot of effort and manual labor. There are several companies that will do these submissions a fee: Bright Local, UBL, Whitespark, Mozlocal, Synup and Yext. I have used Synup, Yext, Bright Local & manual submissions (which I do not recommend) in the past, but I settled on Yext. Yext offers fast, accurate listings through an user friendly dashboard.