You've heard of SEO and you think you might need it. It can be complicated, but working with someone familiar with the issues can help a lot.
Search Engine Optimization or SEO is an online marketing strategy used to increase the amount of visitors to your website by obtaining high-ranking placements in the search results pages of search engines including Google, Bing, and Yahoo. This is also referred as an organic search. (Click to see the types of search results)
What is Local SEO? Local SEO refers to the same type of marketing strategy used for businesses to promote their services to local customers by using business directories like Yelp, Superpages, Yellowpages, etc.
Which one is right for you? The answer is both.
Search engine rules have evolved (to the 200+ criteria that Google uses) and will continue to evolve. Google has one objective - to return the most relevant and useful content based on the keyword or phrases a user types in. Reaching the top of the search engines takes a lot of hard work and a good SEO strategy. It includes identifying target keywords to incorporate into your web pages, creating SEO friendly URLs, using images, videos and infographics and making sure your website loads quickly - the list goes on!
Check out this tutorial from Bruce Clay Inc. It explains how to optimize a website step-by-step.
Gone is the time of Yellow Pages and printed ads!
Four major aggregators collect and spread business information over the internet: Factual, Axiom, Localeze and Infogroup. They push information to search engines like Google, Yahoo, Bing, Yelp and many others. It is very important that all of these search engines have the same Name, Address and Phone number (NAP) for your business. Keeping all of this information accurate and free of duplication takes a lot of effort and manual labor. There are several companies that will do these submissions a fee: Bright Local, UBL, Whitespark, Mozlocal, Synup and Yext. I have used Synup, Yext, Bright Local & manual submissions (which I do not recommend) in the past, but I settled on Yext. Yext offers fast, accurate listings through an user friendly dashboard.